We understand that purposeful solutions are what businesses are looking for and that fresh innovation needs to be backed by strategic insights. The MI.ND Lab allows you to facilitate and colloboratively generate ideas through workshops and brainstorming sessions.
Co-creation involves input from knowledgeable communities outside the business during the conceptual and ideation phases of product development. This input is gathered through workshops and brainstorming sessions.
Such a community may include business stakeholders and general consumers.
These sessions increase the accuracy of insights, and furthermore reduce the time it takes to introduce a new product or service to the market.