Do you want to understand the triggers that drive client behaviour and why your clients make the decisions they do?
It all starts by asking the right questions.
By using our facilities, you’ll be able to identify what matters most to your clients when it comes to building better brands, products and services. You will also be able to conduct academic research that meets the appropriate levels of scientific rigour.
Our comprehensive suite of market research capabilities include, but are not limited to:
At the MI.ND Lab, we enable businesses that don’t have in-house analytics and research capabilities to derive optimum value from the potential insights offered by their clients and consumers in general. We believe that all businesses should turn their clients into a working asset.
Our qualitative research focuses on gathering data through open-ended, conversational communication to discover what consumers think and why they think the way they do.
The MI.ND Lab is a fully functional space with a reception area, a focus group room with an observation room, co-creation room, a neuroscience room and a catering area – making this an ideal place to host clients, consumers and employees.
Through in-depth interviews, an interviewer will guide the conversation towards an enhanced understanding of respondents’ motivations and feelings to produce data about consumers’ true beliefs and drivers of behaviour.
543 Myths busted
Through data collection and analyses
320 Heads checked
To get to the right answers
1,872 Coffees consumed
We want respondents to feel comfortable and relaxed
